DOJA Cross-Canada PARDON Tour

In fall 2018, West Coast Cannabis brand, DOJA, partnered with Cannabis Amnesty, a non-profit organization petitioning the federal goverment to pardon over 500,000 Canadians of minor, non-violent cannabis convications. A nationwide integrated campaign was launched in tandem with DOJA PARDON tour. The tour crossed Canada, gathering signatures on behalf of Cannabis Amnesty. DOJA also developed PARDON capsule collection of merch & accessories. of which 100% of proceeds were dontated to the cause. The campaign garnered 106MM impressions, 10K+ signatures & 56K engagements. 

In Partnership with: Cannabis Amnesty
Van & Logistics Partner: Jan Van Inc. 
Event Branding: Tokyo Smoke Brands