For Live Nation's Budweiser Stage 2019 season, Tokyo Smoke presented their immersive cannabis & terpene education installation Get Lifted. 19+ concert attendees entered our virtual elevator that transported them to four different Tokyo Smoke strain-inspired terpene worlds: Go, Rise, Equalize & Pause. Consumers learnt about each strain, their THC/CBD content & terpene profiles through surreal, otherworldly videos. Each video was paired with a unique ambient soundtrack as well as coloured lighting reminiscent of the work of James Turrell.
Agency Partner: Mosaic
Venue: Budweiser Stage in Toronto
Creative Direction: Tokyo Smoke & Berkeley Poole
Video by: Common Good
Photography: David Pike
