For Pride 2018, Tokyo Smoke collaborated with iconic queer parties Big Primpin' & FIT to create an immersive chillout lounge featuring an art installation by Diana VanderMeulen and music by Toronto-based DJ Jaime Sin.
The actiavation generated 250K+ impressions and saw over 1,200 people interact with the space. Free Tokyo Smoke branded rolling papers were distrubuted including a coupon redeemable for a free beverage at one of our Toronto coffee shops.
Party Partners: Big Primpin' & FIT Venue: The Great Hall Artist: Diana VanderMeulen Creative Direction: Tokyo Smoke, Berkeley Poole, Jeremy Laing Photography: Michael Kazimierczuk Music Curation/DJ: Jaime Sin