Tokyo Smoke's How Will You Spend 10.17? Campaign Event Series
Tokyo Smoke's How Will You Spend 10.17 integrated campaign included numerous experiential activations including community events, art installations & three cannabis legalization parties. Community event & party themes were derived from the brand's OLV spot. In Toronto, a public light & sound installation was built in the basement of Tokyo Smoke's original coffee shop. Guests entered the installation through a closet in an unassuming storage room, and were gifted merch designed in collaboration with NY's Sundae School. Toronto's invite only party was hosted at Assembly Chef's Hall and included 5 immersive installations inspired by the brand's cannabis strains. Party performances featured musicians & performers from the spot, such as iconic Canadian drag queen Tynomi Banks.
Venues: Tokyo Smoke Bellwoods, Assembly Chef's Hall Event Branding: Tokyo Smoke Brands Art Curation: Berkeley Poole, Jacqueline West, Justin Broadbent Photography: Michael Kazimierczuk