In summer 2018, the Van der Pop comissioned a survey of North American women to determine what educational opportunites existed for the canna-curious. Four themes were determined: cannabis 101, cooking with the plant, cannabis & sexual health and navigating consumption as a mother or caregiver. We put together a panel of experts in each field, our Friends of Vandy. To commemorate the survey results & the launch of their cannabis varietals in Canada, Van der Pop set off on a cross-Canada tour titled Women & Weed to educate and create a community of likeminded women. Stops in Vancouver, Calgary, Winnipeg & Toronto generated over 1500+ attendees and over 88M impressions.