Van der Pop's Give Yourself Flowers Trade Marketing Program

To promote the launch of Van der Pop's cannabis strains in Canada, we developed an experiential trade marketing program titled Give Youself Flowers; a cannabis education & potpurri-making workshop.

The program was provided to cannabis retailers who sold Van der Pop cannabis in Manitoba & Ontario free of charge. Each workshop was hosted by a Van der Pop brand ambassador and a local florist, providing attendees with cannabis education, VdP strain information and a potpurri-making workshop.

Over 25 events were hosted in each province, driving 650+ new female cannabis consumers into retail stores. The program was put on hold in early March 2020 due to COVID. 

Venues: Multiple VdP Stockists and Cannabis Retailers across Manitoba & Ontario                            Floral Partners: Crown Flora & Wild North Flowers (Toronto)
Creative Direction: Marlo Hwang, Alex Cirka, Daniel Okorn, Lauren Coffey 
Agency Partner: Mosaic 

Van der Pop / Tokyo Smoke
Van der Pop / Tokyo Smoke
Van der Pop / Tokyo Smoke
Van der Pop / Tokyo Smoke
Van der Pop / Tokyo Smoke
Van der Pop / Tokyo Smoke